Standards for achieving the sustainability of community-based tourism products

Standards for achieving the sustainability of community-based tourism products

• Transparent and fair pricing exists for visitors with adequate returns on community investments.
• Positive returns on investment exist in terms of social, cultural, environmental and economic outcomes.
• Target market segments are identified with their servicing needs.
• Appropriate and unique products and services are in place to service identified market needs and protect and enrich environmental and cultural assets, products and services.
• A targeted and cost-effective marketing program exists to attract identified markets.