Introduction to the village
Pyeongsa-ri, a rich and beautiful farm field, has become Korea’s best literary-themed tourist destination thanks to the development of literary tourism resources that harmonize fiction and reality. It is well known as an area to experience various literary tours and traditional culture throughout the year. In particular, the Toji Literature Festival has been held near the House of Choi Champan every October since 2001 to commemorate the achievements of Pak Kyong-ni’s epic novel Toji (Land). Writers and younger generations who love literature join the festival from all over the country. In addition, in early November every year, a persimmon (daebonggam) festival is held at Pyeongsa-ri Park.
Residents are dedicated to diversifying local businesses (e.g., rice farming, forestry, marsh clam gathering) by selling local agricultural goods to tourists. Plus, the villagers’ crops have shifted to those that even the elderly can grow.
The local people are friendly and hospitable, and most of the households in the village are related to each other. The community organization is quite tight, and the head of the village has a good reputation within the community. The community is friendly and has good communication skills, which is favorable for tourism development.
The village, surrounded by Jirisan Mountain ridges like a folding screen and the beautiful Seomjingang River, is at the center of the 212 km Seomjingang River tour belt. In addition, the village is the ecological tour hub and part of a carbon-neutral clean belt consisting of 11 villages.
The village has a hanok hotel called the Hanok Culture Center, where guests can experience traditional Korean houses. It has five rooms in four buildings with gambrel, gable, and hipped roof styles. The center, including a hanok experience center and accommodation facilities, can accommodate 58 guests. They can experience a high-quality hanok stay here, certified by Korea Quality.
The residents promote and vitalize the operation of a hanok experience facility, a traditional Korean wooden building, through a joint project with private companies for mutual development. Every October, they hold the Toji Literature Festival and run regular art performances prepared by local art groups and pungmul (farmers’ music) troupes. The villagers also contributed to restoring and spreading traditional agricultural culture by applying the traditional eco-friendly farming method to Pyeongsa-ri Field and registering the traditional tea plantation on the Globally Important Agricultural Heritage Systems list.
Residents actively participate in the tourism industry by removing barriers between the village and tourist destinations, thus forming commercial districts. In addition, they nurture regional community culture through the Cittaslow initiative by leveraging the village’s beautiful natural environment.
Hadong, Gyeongsangnam-do, South Korea