The types of information that Tourism Australia collects will depend on the nature of your dealings with Tourism Australia and its Services and may include your name, contact details, photographic information, your views and opinions about Tourism Australia services, and travel information. In particular:

  • If you are an applicant or participant who registers for Tourism Australia programs such as the International Media Hosting Program, Events Air, Aussie Specialist Program through a Tourism Australia website, information such as your name, gender, date of birth, job title, email address and business contact details may be collected.
  • If you are a traveller or tourist who registers to receive e-newsletters from Tourism Australia or registers to create an account on the Tourism Australia website through email, Facebook or Google to customise your web experience, your name, address, email address, age group and information about what type of holiday you are looking for will be collected. This is so Tourism Australia can provide you with material likely to be of interest to you.
  • If you deal with Tourism Australia in the course of business, Tourism Australia will generally collect only your business contact details (so Tourism Australia can communicate with you for normal business purposes).
  • Tourism Australia also collects personal information about its employees (including job applicants) and contractors (personnel records).
  • If you make a complaint, Tourism Australia will generally collect your name, address or email address and details about the complaint.

Tourism Australia will ensure that any Personal Information collected is relevant to Tourism Australia’s purpose (as detailed in section B below), is accurate, complete and up-to-date.  Tourism Australia will collect information directly from you, unless it is reasonably impracticable to do so.


Tourism Australia collects your information only for a lawful purpose, which is reasonably necessary for or directly related to Tourism Australia functions under the Tourism Australia Act 2004 (Cth).

Tourism Australia conducts a large part of its operations over the Internet and via email. As part of its functions, Tourism Australia conducts market research surveys, offers access to publications, processes thousands of requests for tour brochures or information, provides avenues for the booking of holidays or facilities, provides opportunities for tourism operators to market and promote their services, distributes industry based publications, conducts many exciting competitions and collects information on the types of holidays or events that you, the consumer, would like to see more of in the future so that we can help the Australian tourism industry grow.

We collect information about you when you provide it to us when you use our Services, and when other sources provide it to us, as further described below.

Account and Profile Information
We collect information about you when you register for an account, create or modify your profile, set preferences through the Services (including when you register for an account via third parties such Facebook and Google). For example, you provide your contact information and, in some cases, billing information when you register for the Services. You also have the option of adding a profile photo, bio, and other details to your profile information to be displayed in our Services. We keep track of your preferences when you select settings within the Services.

Tourism Australia Websites and Social Media
The Services also include our websites owned or operated by us. We collect other content that you submit to these websites, which include social media or social networking websites operated by us. If you use Tourism Australia’s websites (including,,,, and information is recorded about your visit for web personalisation, research and statistical and reporting purposes as well as to allow Tourism Australia to improve its websites and services.  Tourism Australia also uses cookies and session tools to improve your experience when visiting its sites. The information collected may include your IP address, the referring site and the pages visited on Tourism Australia’s site. IP addresses are logged to track a user’s session while the user remains anonymous. Tourism Australia analyses this data for certain trends and statistics, such as which parts of Tourism Australia websites users are visiting and how long they spend there.

In general, you can browse Tourism Australia’s websites without telling Tourism Australia who you are or revealing any personal information about yourself. However, there are times when Tourism Australia may need to collect your personal information. For instance, if you register to receive Tourism Australia publications or to attend an event, Tourism Australia will need to collect some personal information from you for this purpose. In this case, Tourism Australia will provide notice and seek your permission to send you further electronic communications, and for your personal information to be stored in its databases. If at any time after submitting your personal information to Tourism Australia you would no longer like to receive information, simply follow the “unsubscribe” directions at the end of any email communications you receive, or contact Tourism Australia using the contact details listed at the end of this Policy.  No attempt will be made by Tourism Australia to identify website users or their browsing activities except in the unlikely event of an investigation where a law enforcement agency may exercise a warrant to inspect server logs. The statistics and log files may be preserved indefinitely and used at any time and in any way necessary to prevent security breaches and to ensure the integrity of the information supplied by Tourism Australia.  Where you use Tourism Australia’s social media pages (such as Facebook or Instagram) Tourism Australia will not collect any personal information about you without your consent.

Payment information
We collect certain payment and billing information when you register for certain Tourism Australia events. For example, we ask you to designate a billing representative, including name and contact information, upon registration. You might also provide payment information, such as payment card details, which we collect via secure payment processing services.

Business Dealings
If you deal with Tourism Australia in the course of business, we will generally collect only your business contact details which we use to communicate with you for normal business purposes (whether as job applicant, as an employee of one of Tourism Australia’s external service providers, if you work for a government agency Tourism Australia deals with, in the context of a transaction, or if you volunteer personal information to Tourism Australia).

Enquiries and complaints
When you make an enquiry or complaint with Tourism Australia including by phone, letter, email, face-to-face or online, Tourism Australia will generally collect your name, address or email address and details about the complaint.

Employee information
We also collect personal information about its employees (including job applicants) and contractors (personnel records).

Cookies and Other Tracking Technologies
Tourism Australia and our third-party partners, such as our advertising and analytics partners, use cookies and other tracking technologies (e.g. pixels) to provide functionality and to recognize you across different Services and devices. For more information, please see our Terms of Use, which includes information on how to control or opt out of these cookies and tracking technologies. Some Tourism Australia webpages use cookies which are small files that may be placed on your hard disk for recordkeeping purposes. A cookie helps Tourism Australia remember who you are and can make your subsequent visits to the webpage simpler and more seamless. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it. However, by not accepting cookies, some webpages may not display properly or you may not be permitted to access certain information. Cookies are important for Tourism Australia websites and are used to provide the best possible online experience. By continuing to use the websites you are consenting to their use.


Tourism Australia will only use and disclose personal information for the purpose for which it was collected, or otherwise in accordance with the applicable privacy and data protection laws and regulations. For example, if you register on a Tourism Australia website to receive information about traveling to Australia, Tourism Australia will use your name and email address to send you this information.


It is possible that Tourism Australia will disclose your personal information overseas as part of its marketing functions. Countries in which recipients are likely to be located include those where Tourism Australia has regional offices located including the USA, United Kingdom, China, Japan, Korea, Singapore, Malaysia, India, Indonesia, Germany and New Zealand.


Tourism Australia Systems

Tourism Australia takes security of personal information seriously and has implemented a range of physical and electronic security measures to protect your personal information from unauthorised access, use, modification, disclosure or misuse including the implementation of firewalls.

Electronic records of personal information collected by Tourism Australia are stored in databases that are hosted on servers in Australia as well as overseas, primarily in Singapore and the US. Records relating to consumers are stored in databases that are hosted on servers in Tourism Australia’s overseas locations. In each case, Tourism Australia’s IT systems are protected by appropriate IT security measures.

Tourism Australia Websites

Tourism Australia strives to ensure the security, integrity and privacy of personal information submitted to its websites, and periodically updates its security measures in light of current technologies. You need to be aware of inherent risks associated with the transmission of information via the Internet. Tourism Australia cannot guarantee or warrant the security of any personal information you submit to its websites. If you have concerns in this regard, Tourism Australia has other ways of obtaining and providing information. Postal services, phone and fax facilities are available.

Tourism Australia websites may also be linked to websites operated by third parties. These links are meant for your convenience only. Links to third party websites do not constitute sponsorship, endorsement or approval of these websites. Visitors to those websites should refer to their separate privacy policies and practices, e.g. Google Analytics and Adobe packages.

Tourism Australia Staff

Tourism Australia also requires its staff to ensure that digital paper records containing personal information are stored securely. Tourism Australia’s employees are bound by confidentiality obligations as a condition of their employment, and this extends to ensuring that personal information collected by Tourism Australia is kept confidential.




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